Expand Your Business by Promoting it on Facebook

Expand Your Business by Promoting it on Facebook

The Best Ways to Get Facebook’s Power to Work For You

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Today Facebook serves as one of the most important business marketing tools at your disposal. If your business doesn’t make use of Facebook then it’s missing out on something that could be very helpful. But what is the right way to use it?

Be a Person, Not a Company -Facebook members like to communicate with people like themselves, not a giant corporation with no personal identity. So tell people who you are, where you’re from and what you do, not just the name of your company. The reason for this is, Facebook is all about social networking with real individuals, creating friendships, growing relationships, etc. If you want to succeed with social networking, you have to fit in with this social atmosphere and relate to your contacts personally.

Request Your Friends The Right Way: When you send out friend requests from your professional or business account, you need to make sure that you’re not just sending out a blank and message free request. On Facebook, you have the opportunity to create and send personal messages with your friend requests; don’t ignore this opportunity. You do this because people are more likely to reject friend requests from people they do not already know. Explain how you came to discover them on Facebook and why you’d like to get to know them better. This is going to give them a better idea about your intentions and help make it clear that you are only hoping to create a professional connection.

Maintain Professionalism: Ensure that your profile is highly professional at all times. The business page should be used solely for business goals and not for personal pictures. Your priority here is to build a brand for your business and give your prospects a taste of who you are and what your company does. So make sure each and every update that you make is related to your niche, and is professional enough. A person can lose respect for your business if they see something on your profile that they consider offensive.

Avoid Sending Too Many Friend Requests: Facebook is very strict when it comes down to spam, which is why you should limit yourself when sending out friend requests from your business account. While you’re trying to expand your list of contacts, you should do so in a gradual, natural looking manner. If your Facebook account gets banned, all your efforts will go out the window.

All in all, from the above article we can clearly come to understand how Facebook can be utilized for your business. Out of all the online marketing strategies you can implement, none is more effective and responsive than Facebook. When you learn how to use Facebook to your best advantage, you’ll be gaining new potential customers all the time, as well as publicizing your brand.

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By | 2016-10-23T17:21:50+00:00 January 28th, 2012|Featured Guest Authors|0 Comments

About the Author:

Paul Dumas is the founder and co-owner of Optimized Local Search Services. Based in Lewisville, TX, the Internet marketing company specializes in website design, local search optimization and social media consulting for small businesses, non-profits and municipalities throughout North Texas.

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