Project Overview: The goal was to create a simple, easy to update site featuring a wide selection of used heavy construction equipment available for sale worldwide. Considering the ranking prowess of existing sites in this market, an emphasis was placed on attracting traffic from a vast library of potential keywords utilizing the capabilities of WordPress tags, blog titles and custom URL structures.
- Translation into 45 languages using Google Translate plug-in
- Automatic updating of Facebook and Twitter when new inventory is added to site
- RSS feed distribution
- Customized customer inquiry forms for each inventory item